About Us

Whether it's snow, water, road or dirt, Nielsen's has a ride for every rider!

Nielsen Enterprises began as a dream of two brothers working on their snowmobiles in their garage. From a love of snowmobiles and motorcycles, evolved a multi-line dealership that is known for being the largest in the Midwest. Ted Nielsen began his dream as a gas station and single line Arctic Cat Dealer. 

As word spread of great service and pricing, Ted out grew his first store and relocated one mile down the road to our current location. Over the years, our customer base and product lines grew allowing us to grow from a single line dealer to carrying snowmobiles, motorcycles, watercraft, jet boats, and ATVs and SidexSides. Not only did our product line grow, but so did our manufacturers. We compete every year for top dealer for Arctic Cat, Honda, Kawasaki, Polaris, BRP, Suzuki, and Yamaha. With all of these under one roof, we had to add a few more square feet to accommodate everything. Today, we have our original store ("The North Building"), and additional building on the same property ("The South Building") and our new Marine Center devoted solely to watercraft and jet boats!

Our North Building is dedicated to parts, service, clothing and anything on two wheels. Walking into our north showroom you will find motorcycle specialists who are dedicated to helping our customers find the unit for them. With a plethora of products available, it is easy to be overwhelmed by all the choices. But with our salesmen's product knowledge and experience, they are your #1 resource. 
Parts and service work hand in hand to make sure we have parts available to put our customers back on the water, trail, or road. Our parts department is not only there to help when toys are not working, but with helping our customers make sure they receive optimal performance from their toys. From studs to pipe kits, they can help. With walls filled with chrome accents, mufflers, tie-downs, and tires our parts specialists can help our customers accessorize their toys and make them their own.
Our service department is known for their ability to diagnose any problem that is brought to them. No matter how minor or major the concern, they find an answer. Part of our service team is the builders. We have three full time builders whose only job is building product; allowing customers to take their new toys home that day. The best part about having our own build team is that we always know who built our units. With over 167 years of experience, there is nothing that our service department cannot handle. Our customers know that we're only a phone call away to answer problems that occur anywhere. 
Along with having a fashionable toy that catches everyone's eye, our accessory department dresses our customers from head to toe. Their goal is not only for our customers to be fashionable, but safe too! With 4,000 square feet dedicated to helmets, Oakley glasses, jerseys, pants, and boots we have it covered for all seasons. When it's cold, Nielsens is the first place to stop with more clothing and accessories than any dealer around, including major brands such as Arctic Cat, Ski-Doo, Polaris, Yamaha, Castle, 509, Klim and FXR. But not to ignore our two wheeled friends, our customers will find a full stock of jackets, gloves, chest protectors, and boots from those wonderful brands and even more like Joe Rocket and Icon. And for our customers that love to play in the dirt, we carry the full line of AlpineStars' boots along with Fox, Shift, Fly Racing and 100% riding gear.
Our south building is dedicated to family fun on anything with four wheels or a track. Year-round, we are stock to the brim with snowmobiles, ATVs and SidexSides. Starting in 2015, we were one of the first dealers to carry Polaris' Slingshots.  We were one of the 1st Sea-Doo dealers in the country and the 1st Yamaha watercraft dealer in the state of Illinois. 
Beginning in 2013, we opened our Marine Center. Our idea was to fully commit ourselves to watersports. Not to say we weren't committed before. We were one of the 1st Sea-Doo dealers in the country and the 1st Yamaha watercraft dealer in the state of Illinois. But now, we have a fully functional marine location devoted solely to our watercraft and Yamaha Jet boats just a mile north of our flagship store. At this location, we have a massive showroom, full service department and indoor delivery bay. And this new location was the perfect place to put our new body shop. Now we can patch up any plastic or fiberglass, paint it like new and add some fresh decals to make it look truly unique. 

Nielsen Enterprises, Inc.
130 S. Milwaukee Ave. (Rt. 83) Lake Villa IL 60046
Phone: 847.356.3000 Fax: 847.356.2333